What We Do

We believe TRUTH, TRANSPARENCY and CLARITY are a better way to do business. And a better way to work.

We are all about the DATA — BIG DATA

“Most people don’t know that TrueCar has been at the forefront of innovation in the automotive industry for almost 10 years now. Of course, we’re a company comprised of automotive industry experts, but, more importantly, we’re a company comprised of product, technology, data and analytics experts. We’ve changed the way an entire industry works by assembling data and software and delivering on our promise to bring transparency to an industry that severely needed it.”

—Tommy McClung, SVP Product Development

Hadoop fuels TrueCar's data-driven business model

Piles of "messy" data meet inexpensive storage as e-commerce website TrueCar builds a data-driven business with the help of a Hadoop cluster and data analytics tools.

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TrueCar does Hadoop

TRUECar data in Hadoop makes the market work more efficiently, and all the parties like car buyers, dealers and manufacturers share in the benefits of the efficiency.

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Our Latest Television Commercials

Dog prints

Our Pet Project

As a result of TrueCar’s #DogsInCars campaign we were able to donate $50,000 to Best Friends Animal Society and funded over 3,200 Joy Rides from a shelter to a Best Friends adoption center. So thank you - for helping us give a whole lot of dogs a new lease on life.

Thank you for all your #DogsInCars posts to Instagram!

Your #DogsInCars Instagram posts helped us save a whole bunch of dogs! #Thankyou for helping us do something wonderful together. Watch the video to see how you have made a difference and share it with your friends.

Posted by TrueCar on Monday, June 8, 2015

Awards & Recognitions

LA Business Journal - Best Places to Work in Los Angeles

Each company profiled here displays a commitment to the concept that employees’ well-being directly impacts a company’s well-being—in the eyes of the public, its business partners, customers and shareholders.

Downtown Santa Monica 2014 Evolve Award

Presented to TrueCar, whose forward thinking and progressive efforts steer the innovative culture of Downtown Santa Monica.

2015 ACG Award,
Association for Corporate Growth

The Los Angeles Chapter of the Association for Corporate Growth, one of the largest and most active chapters of ACG, honored TrueCar, Inc. as a 2015 ACG Award Winner in the IPO of the Year Award.

IPO of the Year Award
2014 Siemer Summit

TrueCar Honored Among Technology Leaders With Inaugural "IPO Of The Year" Award

America's Highest Paying Companies List

TrueCar pays its workers an annual median of $141,500, the 15th highest median income figure compared to other companies reviewed on Glassdoor.