Changing the status quo starts with changing the conversation. Our Marketing and Communications teams are doing just that – building a future-facing brand that’s engaging, fun and, above all, truthful.
Areas We Focus On
Branding and Engagement
In 10 years of transforming the car-buying experience, TrueCar’s brand has come to stand for truth and transparency. Our team is the steward of that brand, extending it in new ways that continue to reflect its values and engage users.
TrueCar is built on a core belief that truth and transparency is a better way of doing business, and we’re a new, rapidly expanding team of media, public relations and social media experts dedicated to spreading that message far and wide.
We’re the team that keeps TrueCar’s look and feel engaging and enjoyable. That means partnering with multiple departments, vendors and collaborators to maintain the quality and integrity of our brand at every turn, from our website to all of our internal and external marketing.
New Customer Acquisition
Armed with massive data points, we use SEM/SEO, display, affiliate marketing, social media and partner marketing tactics to attract new customers and drive revenue growth.
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